Depending on what study you check, humans see between 300-3,000 advertisements. That is crazy. Anytime you hear a certain message 300 times a day, you are going to start believing it, no matter how ridiculous it is.

But with 300-3000 different ads, surely we aren’t hearing the same message over and over again, right?

Actually, no. Almost all advertisements say the exact same thing: “Buy this product, and you will have the full life!” I say this for two reasons. First, it demonstrates that our entire culture craves the full life. We all want it, but few people know how to get it. If we knew how to get it, we wouldn’t need advertisement companies to tell us hundreds of times a day how to get it. Continue Reading…