You learn a lot about the people’s desires and culture’s direction by paying attention to commercials and marketing messages. The recurring themes and ideas are especially important to note.  One major theme I have noticed in the last year is the that of a “movement.”

The year 2011 was filled with legitimate movements of people, united for or against something.  The most obvious examples are the protests that arose in the Middle East, as common people (empowered by social media connection) revolted against tyrannical leaders and corrupt governments. Continue Reading…