Why have we become a click bait culture?

Evan Forester —  September 29, 2014 — Leave a comment

If you’re like me, you’re probably getting tired of all the “click bait” titles on your facebook or twitter feeds. You know the types of links I’m talking about. They include randomly long lists and words like blown-away, mind boggling, and faith in humanity restored.

Websites will do anything they can to get you to click through to their site. We even do it here at #LiveFully sometimes (at least I didn’t title this post “You’ll never believe why we’ve become a click bait culture”). These click bait titles, however, have gotten out of hand. So much so, that a twitter user, @SavedYouAClick, now copies the text of these titles and gives simple one word answers to these teasers. It’s kind of hilarious to see how unexciting these tantalizing titles can really be.

Another website, Clickhole, is dedicated to creating the most exciting sounding article titles and filling it with the most boring/obvious content. Here’s an example: 5 iconic movie scenes that were actually fake. It’s no surprise that this site was created by the same people who run the Onion.

The problem with click bait titles is this: when everything becomes special and exciting, then nothing is special or exciting. In order to demonstrate this, I decided to make a video with nothing but buzzfeed and upworthy titles as the dialogue. It’s kind of ridiculous – no one talks like this.

So the question must be asked – why have we become overwhelmed with click bait titles? They obviously work, but why do we click them?

The simple answer, I believe, is that we were made for glory. We want to be blown away, we want to be wowed. We want to see something amazing and praise it.

Made for glory

Isaiah 43:7 says, “Everyone who is called by my name, whom I created for my glory, whom I formed and made.” In other words, God created us to glorify Him. If we do not give Him glory, then we will give it to someone or something else. There is a reason mankind has worshipped gods throughout all of history – glorification of great things is central to our identity. John Piper says it this way,

“What if we asked someone, “Would you want to watch a football game where all the players were no better than you? Or watch a movie where the actors could act no better than you and were no better looking than you? Or go to a museum to see pictures by painters who could paint no better than you?” Why are we willing to be exposed in all these places as utterly inferior? How can we get so much joy out of watching people magnify their superiority over us? The biblical answer is that we were made by God to get our deepest joys not from being superior ourselves but from enjoying God’s superiority. All these other experiences are parables. God’s superiority is absolute in every way, which means our joy in it may be greater than we could ever imagine.”

The reality we are all waking up to, however, is that facts about puppies or pictures of adorable cats will not truly blow us away. In fact, they won’t even come close.

If we actually want to experience something great, then it is best found in God. There are many ways to glorify God, but perhaps these three are my favorite:

1) Look to the Gospel:

Everyone thinks Jesus was a great guy, even non-Christians. We typically forget, however, how awesome he truly is. This is a man who John described with these words in John 1:14. “And the Word became flesh and dwelt among us, and we have seen his glory, glory as of the only Son from the Father, full of grace and truth.

If you want to be wowed, spend some time looking at Jesus. Notice the ways he loves the sinners and the sick, listen to the brilliant things he said, look at the impact he made on his followers, and remember that he died a horrible death so that you might live. The life, death, and resurrection of Jesus will take your breath away.

2) Disciple someone:

The last commandment of Jesus before ascending into Heaven is known as the Great Commission. In it he says, “Go and make disciples…” Obedience to God brings him glory, but making disciples offers limitless opportunities to be wowed by God. Why? Because you will see Him change people’s lives.

Perhaps one of the most powerful (and most under appreciated) proofs of God’s existence is the change he works in people. I’ve seen radical change that simply doesn’t happen without God’s work. Discipleship allows us to see these changes, and even be a part of the change. It does not offer any instant-gratification. You won’t be blown-away within 30 seconds and you will need to actually invest time and energy in someone. But the investment makes the work of the Spirit all the more rewarding.

3) See the World:

God’s creation is unbelievable sometimes. It’s almost impossible for me to not glorify God when I see something like this in real life:

Routeburn Track

And while you can see nice photos online, they will never come close to visiting an inspiring place in real life. It will take time, and possibly money, but it is worth it. Sometimes, however, the most beautiful places are the park in your neighborhood or the joy on the face of your own children. The world is full of beautiful places, people, and experiences, but you won’t find them on buzzfeed. The internet is great for ideas, but ultimately, the things that will amaze you are not on your computer screen. Spend time in God’s creation, and revel in His great work.

Your turn: What is your favorite way to give God glory?

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Evan Forester

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This post was by Evan, an adventure enthusiast learning to #LiveFully in New Zealand. He now writes for Embracing Exile.